Target words
These words form the bulk of
your cloaked pages. These should include highly-searched
for single words and phrases. Include lots of words that
describe your site.
But do not repeat the same
keyword over and over, or include it too many times in
different forms (e.g., "real estate dallas", "real estate
austin", "real estate texas"). If you do this, it will "overload"
the page with a single keyword which is a surefire way for
the engines to ignore your pages.
Try and put 60+ keyword phrases
and words here that are related to your keywords. The more,
the better! Why?
Because the more words you have,
the less "spammy" your pages will look to the engines, and
the more varied and realistic they will appear! Try not to
repeat the same word over and over again -- this will simply
"overload" your pages with certain keywords, making the
engines very suspicious.
MISSPELLINGS: List words that
were searched for frequently.
Think about misspellings too.
Include frequently misspelled words too since people will
accidently misspell on their Google search and you want to
still show up in their search results. Misspelling Example:
Correct spelling: Equifax Misspelling: Equfax
A good way to understand how to
use this section is to look at it this way. Include keywords
directly and indirectly related to your service/product.
DIRECTLY RELATED: Let's say we
are still in the Shoe business. OK, you sell Shoes, what
kind of Shoes? Maybe Nike, K-Swiss, and Reebok. OK those are
directly related to your product and keyword phrases. They
are also directly related to what people most likely search
for. So definitely include these words!
INDIRECTLY RELATED: And then
start including parts of shoes -- "laces", "soles", "rubber
shoes", "leather shoes", and so on. These might not be
entirely related to your site -- and, in fact, you might not
even sell rubber shoes.
GOAL:
60+ keyword phrases and words that are related to your
keywords.
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Include misspellings.
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Include directly and
indirectly related keywords.
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Yes, you can use/reuse your:
Title "start" words (and) Title "end" words
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